Noom

HOW NOOM WORKS

Psychology: Our curriculum uses evidence-based approaches and scientifically-proven principles such as cognitive behavioral therapy (CBT) to help people with mindfulness, weight loss, and building healthy sustainable habits that last a lifetime.

Technology: We’re constantly innovating and fine-tuning our platform to ensure our users—we like to call them Noomers—have access to the most effective healthcare, nutrition, and coaching tools in the market that match their lifestyles.

Human Coaching: Noomers can opt to be matched with one of our thousands of trained fitness and nutrition coaches, who help guide them along their weight loss and mindfulness journeys while providing the support needed to achieve their goals.

NOOM WEIGHT

Discover weight loss techniques that work for you and keep the weight off for the long run. We’ll help you better understand your relationship with food, nutrition and calories, how to be more mindful of your lifestyle habits, and give you the knowledge and support for healthy, long-lasting lifestyle changes.

FEATURES

- Personalized tips, weekly insights from coaches, feedback on your food choices and more—all designed to help you reach your health, fitness and weight loss goals.

- 10-minute daily lessons that help you develop healthy habits.

- A diverse food database with over 1 million scannable barcodes.

- Health-tracking tools like weight logging, water and calorie tracking, and step counting.

- Hundreds of healthy, simple low-calorie recipes that don’t require you to restrict your diet.

NOOM MOOD

Manage daily stress, anxious thoughts, and practice mindfulness. We’ll guide you, step by step, to mental wellness—and help you gain the emotional awareness

to live your happiest life.

FEATURES

- Personalized tips and resources to help you work through challenges. We’re here to support and encourage you every step of the way.

- 10-minute daily lessons that help you develop coping mechanisms and build resilience.

- A variety of mindfulness-based techniques and skills, which you can put into practice right away.

- Mood logging to better understand your motivation, moods, and measure progress.

Ready to join millions of other Noomers and take control of your health? Sign up for Noom today, and find the motivation to change your lifestyle—and make it last.

For CCPA: "Do Not Sell" Policy for California Residents, please see https://www.noom.com/ccpa-do-not-sell/

Noom is a comprehensive health and wellness program designed to help users achieve their weight loss and overall health goals. The program combines personalized nutrition plans, behavioral therapy, and support from a community of coaches and fellow participants.

Personalized Nutrition Plans

Noom's nutrition plans are tailored to each user's individual needs and preferences. The program uses a proprietary algorithm to analyze the user's food diary, activity level, and health history to create a personalized plan. The plan includes a daily calorie goal and a color-coded food system that categorizes foods based on their nutritional value.

Behavioral Therapy

Noom incorporates behavioral therapy techniques to help users change their eating habits and develop healthier lifestyle patterns. The program provides daily lessons and quizzes that cover topics such as mindful eating, portion control, and emotional eating. Users also have access to a library of articles and videos on various health and wellness topics.

Community Support

Noom offers a supportive community where users can connect with coaches and fellow participants. The program features a chat forum where users can ask questions, share experiences, and provide encouragement to each other. Users also have access to private one-on-one coaching sessions with certified health professionals.

Effectiveness

Numerous studies have shown that Noom is an effective weight loss program. A study published in the journal Obesity found that participants in Noom lost an average of 15 pounds over a six-month period. The study also found that participants were more likely to maintain their weight loss over time compared to those in other weight loss programs.

Cost and Accessibility

Noom is a subscription-based program that offers various pricing plans. The basic plan starts at $59 per month, while the premium plan includes additional features such as one-on-one coaching and access to live events. Noom is available as an app for iOS and Android devices, as well as a web-based platform.

Conclusion

Noom is a comprehensive health and wellness program that combines personalized nutrition plans, behavioral therapy, and community support. The program has been shown to be effective in helping users lose weight and improve their overall health. Noom is a convenient and accessible option for those looking to make lasting changes to their lifestyle and achieve their health goals.