LBB: Lifestyle & Discovery App

Over 20 million urban millennials use LBB to explore 60,000 editor reviews and recommendations, discover unique brands in Home, Fashion, Beauty & more, and explore their neighbourhoods through our City Guides. From curated events and experiences, to giveaways and freebies, we give you access to all that’s new and #SomethingDifferent with LBB.
What’s got over 2 million users hooked to the LBB app?
LBB is your one-stop lifestyle app to explore what’s cool, new, and trending in Home, Fashion, Beauty, Local Living, Travel & More!
Read & Watch Trusted Reviews
Our community of 100+ editors, experts and insiders share their best Fashion, Home, Beauty & Electronics recommendations and reviews only on LBB. Watch fun videos of our editors & experts reviewing products, restaurants, stores, trends & all things internet-breaking on our app.
Discover & Try Unique Lifestyle Brands
Discover and try new brands on LBB with our Brand Finder, Gift Finder, and Check It Boxes. Participate in our giveaways and win free access to unique experiences and hottest brands on the internet tried & tested by the LBB crew. Become a part of our community through curated events hosted for home decor lovers, beauty enthusiasts, foodies & more.
City Guides
New to the city or bored of the same old hangout spots? Discover hidden gems in your city’s neighbourhoods and other cities with LBB’s curated City Guides, that recommend the best places to eat, shop & explore.
Influencer Edits
Watch Home Tours of celebrities with beautiful homes — from comedian Mallika Dua’s to celeb wedding designer, Devika Narain; find out what’s in Mira Kapoor & Sanjana Batra’s Little Black Book, and a lot more fun influencer content on LBB’s Social Media & App.
Exclusive Launches
From H&M Home and Uniqlo, to even IKEA, find out what’s new at popular highstreet stores & keep yourself updated with all the latest trends. Get a sneak peek into offline stores like Westside, CAI, Pinklay & more on LBB’s YouTube channel.

Overview

LBB (Little Black Book) is a comprehensive lifestyle and discovery app that empowers users to explore and experience the best their city has to offer. With a focus on personalized recommendations and curated content, LBB caters to diverse interests and preferences, providing an unparalleled guide to dining, nightlife, shopping, travel, and more.

Features

* Personalized Recommendations: LBB utilizes advanced algorithms to deliver tailored recommendations based on user preferences, location, and past experiences. The app learns user behavior over time, offering increasingly relevant suggestions.

* Curated Content: A team of expert editors and influencers curate high-quality content, including city guides, feature articles, and exclusive interviews. This content provides valuable insights and inspiration for users seeking unique and unforgettable experiences.

* Comprehensive Listings: LBB boasts an extensive database of restaurants, bars, clubs, shops, attractions, and events. Each listing includes detailed information, photos, reviews, and contact details.

* User-Generated Content: LBB encourages users to share their own experiences and recommendations. Users can create and share lists, write reviews, and interact with other users, fostering a vibrant community of local experts.

* Offline Mode: For convenience and seamless exploration, LBB offers an offline mode that allows users to access content and recommendations even without an internet connection.

Benefits

* Discover Hidden Gems: LBB unveils lesser-known spots and hidden gems that may not be easily discoverable through traditional channels.

* Save Time and Effort: By providing personalized recommendations and curated content, LBB eliminates the hassle of researching and planning outings.

* Enhance Local Experiences: LBB empowers users to fully immerse themselves in their city, connecting them with local businesses and cultural offerings.

* Stay Informed: Regular updates and exclusive content keep users abreast of the latest trends, events, and openings in their city.

* Foster Community: LBB creates a platform for users to share their passions and connect with like-minded individuals, fostering a sense of belonging and community.

Target Audience

LBB is designed for urban dwellers and travelers seeking an elevated lifestyle experience. It appeals to individuals who value convenience, personalization, and the discovery of unique and authentic experiences. The app is particularly popular among millennials and Gen Z users who embrace digital technology and prioritize social interaction.

Conclusion

LBB is the ultimate companion for exploring and experiencing the best that a city has to offer. Its personalized recommendations, curated content, comprehensive listings, and vibrant community empower users to unlock hidden gems, save time and effort, enhance local experiences, and stay informed about the latest trends. Whether you're a local resident or a visiting traveler, LBB is the indispensable guide to navigating and enjoying the urban landscape.