InTheStyle – Women’s Fashion

Shop the latest fashion trends and celebrity collaborations with our In The Style Android app.

In The Style has kept you on-trend since 2013. Now you can get your fashion fix 24/7 with our new shopping app.

Check out the latest, must-have garms on the go, add slayin’ outfit-inspo to your wishlist and get fierce, exclusive discounts wherever you are – we got you!

With our army of stylish collaborator babes on-hand including Charlotte Crosby, Lorna Luxe and Billie Faiers - women’s clothing has never looked so good.

FEATURES

• Buy straight from the app with our super-fast checkout

• No time to buy on the move? Save all your faves with one click to your wishlist and buy later

• App notifications – be the first to know about our latest deals and discounts

• Daily drops of new in threads

• The entire In The Style range at your fingertips

• Access to our exclusive collaborator collections

• Our cute AF Curve collection

• Global shipping

Whoever said nothin’ good comes for free, clearly hasn’t set eyes on our In The Style app.

The core of InTheStyle's business model revolves around its influencer partnerships. These collaborations leverage the influencer's established online presence and personal brand to promote the co-designed collections directly to their followers. This targeted marketing strategy creates a sense of exclusivity and desirability, driving sales and fostering brand loyalty. InTheStyle frequently introduces new collections, keeping the offerings fresh and aligned with current fashion trends.

The brand's product range encompasses a wide spectrum of styles, reflecting the varied tastes of its collaborating influencers. From comfortable loungewear and athleisure pieces to glamorous dresses and tailored separates, InTheStyle aims to provide options for various occasions and personal styles. The brand also offers a plus-size range, catering to a wider range of body types and promoting inclusivity within the fashion industry.

InTheStyle emphasizes affordability, positioning itself as a fast-fashion retailer offering trendy pieces at accessible price points. This pricing strategy allows the brand to appeal to a younger demographic and encourages frequent purchases, keeping up with the rapid pace of fast-fashion trends. Regular sales and promotions further enhance the affordability factor, attracting budget-conscious shoppers.

The online shopping experience on InTheStyle's website and mobile app is designed to be user-friendly and intuitive. Detailed product descriptions, size guides, and customer reviews aid informed purchase decisions. Multiple payment options and delivery methods cater to individual preferences. A dedicated customer service team addresses inquiries and resolves issues, ensuring a smooth shopping experience.

InTheStyle actively engages with its customer base through social media platforms, fostering a sense of community and promoting upcoming collections. Social media contests, giveaways, and behind-the-scenes glimpses into the design process further enhance customer engagement and brand loyalty. The brand utilizes social media as a key marketing tool, leveraging influencer partnerships and user-generated content to expand its reach.

The brand's commitment to sustainability is reflected in its initiatives to reduce its environmental impact. InTheStyle has introduced more sustainable packaging options and is actively exploring the use of eco-friendly materials in its product lines. The brand also participates in charitable initiatives, supporting various causes and giving back to the community.

InTheStyle's success can be attributed to its innovative business model, leveraging the power of influencer marketing to reach a wide audience. By offering trendy and affordable fashion, the brand has carved a niche for itself in the competitive fast-fashion landscape. Continuous adaptation to evolving fashion trends and a focus on customer engagement contribute to the brand's ongoing growth and popularity. InTheStyle remains committed to providing accessible fashion while striving to minimize its environmental footprint and contribute positively to society. The brand continues to evolve, exploring new collaborations and expanding its product offerings to cater to the ever-changing demands of the fashion-conscious consumer. InTheStyle's focus on inclusivity, affordability, and trend-driven designs solidifies its position as a prominent player in the online fast-fashion market. Through its dynamic approach and strategic partnerships, InTheStyle continues to shape the landscape of online fashion retail.